Data Analysis for Experimental Design

Richard Gonzalez is Professor of Psychology at the University of Michigan. He also holds faculty appointments in the Department of Statistics at the University of Michigan and in the Department of Marketing at the Ross School of Business; is a Research Professor at the Research Center for Group Dynamics, which is housed in the Institute for Social Research, University of Michigan; and has taught statistics courses to social science students at all levels at the University of Washington, the University of Warsaw, the University of Michigan, and Princeton University. Dr. Gonzalez's research is in the area of judgment and decision making. His empirical and theoretical research deals with how people make decisions. Given that behavioral scientists make decisions from their data, his interest in decision processes automatically led Dr. Gonzalez to the study of statistical inference. His research contributions in data analysis include statistical methods for interdependent data, multidimensional scaling, and structural equations modeling. Dr. Gonzalez is currently Associate Editor of American Psychologist, and is on the editorial boards of Psychological Methods, Psychological Review, Psychological Science, and the Journal of Experimental Psychology: Learning, Memory, and Cognition. He is an elected member of the Society of Experimental Social Psychology and of the Society of Multivariate Experimental Psychology.