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Implicit Measures of Attitudes
Edited by
Bernd Wittenbrink
and
Norbert Schwarz
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware.
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Implicit Measures of Attitudes
Edited by
Bernd Wittenbrink
and
Norbert Schwarz
Hardcover
Hardcover
January 5, 2007
ISBN 9781593854027
Price: $55.00
294 Pages
Size: 6" x 9"
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Serves as a supplemental text in graduate-level courses in attitude research and psychology research methods.
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