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Persuasive Communication

Third Edition

James B. Stiff and Paul A. Mongeau

A Paperback Originale-bookprint + e-book
A Paperback Original
August 22, 2016
ISBN 9781462526840
Price: $69.00
383 Pages
Size: 6" x 9"
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e-book
July 25, 2016
PDF and ePub ?
Price: $69.00
383 Pages
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print + e-book
A Paperback Original + e-Book (PDF and ePub) ?
Price: $138.00 $82.80
383 Pages
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New to this edition:
  • Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues.
  • New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics.
  • The latest data and theoretical perspectives.
  • Epilogue on current and future trends in the field.