Persuasive Communication

Name: Persuasive Communication: Third Edition
Brand: Guilford Press
SKU: 9781462526840
Price: 69.00 USD
Availability: InStock

Third Edition

A Paperback Originale-bookprint + e-book

A Paperback Original

August 22, 2016

ISBN 9781462526840

Price: $69.00

383 Pages

Size: 6" x 9"

e-book

July 25, 2016

PDF and ePub ?

Price: $69.00

383 Pages

print + e-book

A Paperback Original + e-Book (PDF and ePub) ?

Price: ~~$138.00~~ $82.80

383 Pages

New to this edition:

Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues.
New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics.
The latest data and theoretical perspectives.
Epilogue on current and future trends in the field.

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	Persuasive Communication Third Edition James B. Stiff and Paul A. Mongeau
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. read more »