“....Impressive...warrants attention from scholars and teachers in the fields of both public opinion an political communication. The book has a number of features that commend it to these audiences.”

—Canadian Journal of Political Science


“Glasser and Salmon have given us a collection that is consistently rich in thoughtful reflections about the status of the field, replete with vivid and well-written reviews of the dominant agreements and disagreements in an area of central importance to modern politics.”

—American Political Science Review


“....A valuable work....For the student, this book provides the theoretical foundations necessary for any full understanding of public opinion.”

—Journalism and Mass Communication Educator


“...The book is an excellent tool for the public relations practitioner and academician and I have found it an important addition to my professional library.”

—Public Relations Review


“This is an excellent, up-to-date, diverse collection of essays by some of the brightest public opinion scholars, established as well as rising stars. The scope of the book is broad, spanning the history of the role of public opinion from ancient to contemporary times. The perspectives are interdisciplinary, with a felicitous blending of philosophical, political, sociological, psychological, and communication perspectives. Upper-level college students will be well-served by this stimulating collection, which examines the major current issues in public opinion research.”

—Doris Graber, University of Illinois at Chicago